What is Digital Marketing?
Digital Marketing is a targeted marketing technique using electronic mediums and digital Technologies to reach masses and convert leads successfully into customers. It uses the power of the internet to reach across millions of netizens through techniques like Search Engine Optimization (SEO), Social Media Optimization (SMO), Email Marketing, content marketing, E-books etc. Such platforms are used to promote brands of the services and the products and reach the masses with relatively much lower cost than traditional ways of marketing. The motive of digital marketing is to identify its consumers who can be interested in the brand’s services. This is in contrary to Traditional ways of marketing which involves marketing campaigns and advertising through various channels, television mediums catering the general public. However comes with a heavy investment for a small startup. The following includes the different kind of Digital marketing techniques that people entering into online business can invariably use:
Search Engine Optimization: SEO or Search Engine Optimization is a kind of digital marketing service to enhance the visibility and improve the rank of the website in the search engine. This can be an outcome of an increased traffic in the website with the help of tools like Web analytics, using the exact keywords that can define the company’s services. Hence a genuine content is one of the most important aspects of SEO. SEO is cost effective, long lasting and invariably one of the best ways to increase the brand awareness of your company.
Social Media Optimization: SMO or Social Media Optimization is a powerful online marketing service that involves interacting with consumers through social networking for improving the brand’s credibility. Based on reports presented by expert, more than 90% of the marketers had asserted that social media marketing was valuable for their business. With regular posts on social media sites, the brand can be viewed by a huge crowd of netizens, the company can achieve a fan club, thus inviting opportunities of lead conversion.
Email Marketing: Using email marketing, one can send trading and merchandising emails to the customers. The emails may contain offers, news about company’s latest products, discounts etc. There are two types of emails comprising of transaction emails and direct emails. Transaction emails are sent by the company after the customer has contacted the company before, while direct emails are sent by the company with promotional offers or news etc. Email marketing renders the actual return on investment and are if done properly can give good sales generation.
Content Marketing: Content Marketing denotes sharing of creative media contents to draw customers and maintain them for the long run. Different kind of media contents that is used for content marketing are videos, news, white papers, e-books, info graphics, email, case studies, podcasts, how to- contents, question and answer articles, photos, blogs and many more. This is indisputably one of the best advertisement strategies that one can implement. Our advice would be to analyse your business requirements and then go for the above strategies, so that you can get a high value for your money in return.
